MiCab accelerates growth and company image

MiCab, founded in 2012 and based in Cebu City, Philippines, provides tablets to taxi drivers to help their companies compete with ride-hailing apps. To ensure riders could always connect with drivers, they needed a mobile device solution that would block malware, reduce misuse of the tablets, and allow them to track and find any stolen devices. MiCab found the ideal solution in Knox Manage.
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About the company
  • Industry: Transportation
  • Company size: Medium
  • Location: Philippines

MiCab is Philippines' new mobile application for booking cab rides. MiCab partners with leading taxi companies, who use the MiCab technology platform to find passengers and plan routes.

Knox solutions used
Knox Manage

Business app needed better mobile infrastructure

MiCab provides tablets with its app to taxi companies to help drivers compete with the new generation of popular ride-hailing apps. The company found, however, that drivers weren’t always living up to the MiCab brand promise. MiCab couldn’t easily track driver location or curb unprofessional behavior. Drivers sometimes went dark or were slow to respond, which could produce negative reviews for both app and driver.


Samsung Knox Manage offered an affordable, effective solution

MiCab chose a Samsung solution that includes both tablets and the Knox Manage enterprise mobility management solution (EMM) to centrally manage tablets and drivers across the Philippines archipelago. MiCab now can track device location and regulate tablet usage. Drivers cannot install undesirable, potentially distracting apps, go offline or remove SIM cards, or exceed data usage.

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Samsung’s cutting-edge technology was excellent, very easy to use, and the Samsung tablets and Knox Manage met our budget requirements.

-Cha Esquila, Head of Fleet Management, MiCab

MiCab has simplified device management and helped improve driver responsiveness while also reducing costs.

  • Improved productivity and company image

    MiCab drivers now are more likely to be more fully engaged with the MiCab app and responsive to bookings, which improves public perception of MiCab and makes driver time more productive. The time between when a customer requests a ride and is matched with a driver has dropped from five minutes to fewer than three. Drivers also now pick up a higher percentage of customers they are matched with via the MiCab app.

  • Cost-savings

    By reducing drivers’ ability to download undesirable games and apps, Samsung devices now work at peak efficiency for longer periods of time. MiCab has also been able to reduce over-limit charges, saving money. And because MiCab always knows where tablets are, the company can recover lost or stolen tablets, further reducing costs.

  • End-to-end control and support

    Because MiCab now deploys the same device across 1,100 taxis and uses Knox Manage, MiCab has streamlined its ability to manage and support devices, saving money and reducing the workload on its support staff.

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