MiCab provides tablets with its app to taxi companies to help drivers compete with the new generation of popular ride-hailing apps. The company found, however, that drivers weren’t always living up to the MiCab brand promise. MiCab couldn’t easily track driver location or curb unprofessional behavior. Drivers sometimes went dark or were slow to respond, which could produce negative reviews for both app and driver.
MiCab chose a Samsung solution that includes both tablets and the Knox Manage enterprise mobility management solution (EMM) to centrally manage tablets and drivers across the Philippines archipelago. MiCab now can track device location and regulate tablet usage. Drivers cannot install undesirable, potentially distracting apps, go offline or remove SIM cards, or exceed data usage.
Samsung’s cutting-edge technology was excellent, very easy to use, and the Samsung tablets and Knox Manage met our budget requirements.
MiCab has simplified device management and helped improve driver responsiveness while also reducing costs.
MiCab drivers now are more likely to be more fully engaged with the MiCab app and responsive to bookings, which improves public perception of MiCab and makes driver time more productive. The time between when a customer requests a ride and is matched with a driver has dropped from five minutes to fewer than three. Drivers also now pick up a higher percentage of customers they are matched with via the MiCab app.
By reducing drivers’ ability to download undesirable games and apps, Samsung devices now work at peak efficiency for longer periods of time. MiCab has also been able to reduce over-limit charges, saving money. And because MiCab always knows where tablets are, the company can recover lost or stolen tablets, further reducing costs.
Because MiCab now deploys the same device across 1,100 taxis and uses Knox Manage, MiCab has streamlined its ability to manage and support devices, saving money and reducing the workload on its support staff.
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