Nautilus is an international company with nearly 400 employees and a diverse family of popular strength and cardio brands, including Bowflex®, Nautilus®, Schwinn®, Octane Fitness®, Universal® and Modern Movement®.
There are many excuses for not exercising — busy schedules, lack of motivation, “gymtimidation.” For decades, Nautilus, Inc. has been helping people overcome these obstacles by creating innovative cardio and strength-building machines, under the Bowflex brand, that give customers the results they want from the comfort of their own homes.
But times have changed. In the digital age, even industry leaders like Nautilus must keep innovating to remain relevant. That means offering unique products and a unique, seamless customer experience.
Nautilus had best-in-class machines and training videos. The next logical step was to make the user experience even more convenient, personalized and engaging.
Nautilus already offered machine-specific apps and training videos that users could access from their personal tablets or smartphones. Yet to provide a truly personalized workout experience, the company needed to create an interface to deliver video content that was dynamic, intelligent and flexible. That meant Nautilus also needed to provide the tablets.
Nautilus, Inc. didn’t have the resources to configure every single tablet by hand before pairing it with a machine. They needed a way to customize devices at scale.
In early 2017, Nautilus, Inc. launched the Bowflex HVT+ — a premium model of its popular high-velocity trainer that includes a Samsung Galaxy tablet, which comes preinstalled with the custom HVT app. Nautilus also wanted the tablets to feature information about the machine, popular fitness tracking apps and third-party entertainment apps.
Using Knox Configure customization APIs, Nautilus created a tailored tablet experience that reflects their brand and gives them complete control over the user interface. Unnecessary functionality and settings get locked down, icons always deploy to the same spot, and app configurations remain on the device, even after a factory reset.
The Bowflex HVT+ machine was so successful that Nautilus decided to offer tablets with other popular exercise machines, starting with the Bowflex MAX Trainer and Bowflex Lateral Trainer.
Adding tablets to more machines presented new challenges. If each tablet was preconfigured for only one machine, Nautilus would need to stock several different tablets. Also, customers with multiple Nautilus machines would need to purchase multiple tablets. To solve this problem, Nautilus worked with Samsung developers to create the Bowflex Experience app — a launcher app that lets users specify which Nautilus machines they own and automatically download all content associated with each product, all on one tablet.
Next, Nautilus used the Samsung tablets as the platform to introduce their most advanced technology to date. Max Intelligence is Nautilus’ groundbreaking, proprietary, cloud-based, adaptive-coaching AI, designed for the Bowflex Max Trainer. The Max Intelligence app takes users through an initial fitness assessment, tracks and collects workout data and uses predictive analytics to learn users’ capabilities and truly personalize each workout experience with tablet video content. Along the way, users receive voice instruction and encouragement from their personal fitness coach, “Max.”
Knox helps us be more nimble, flexible and faster to market.