Acerca de la empresa
- Industria: Sports
- Tamaño de la empresa: Large
- Ubicación: Lithuania
Žalgiris Kaunas is one of Lithuania’s most celebrated and successful basketball clubs. Founded in 1944, the team has become a defining force in the country’s sporting history, known for its passionate fan base and long-standing presence on the European stage, including consistent competition in the EuroLeague. For decades, the club has stood at the heart of Lithuanian basketball culture, representing both excellence on the court and deep national pride.
Soluciones Knox usadas
Knox ConfigureCHALLENGE
Turning fan passion into a personalized, tech-driven experience
Žalgiris had already built a strong digital presence through its official app, giving fans instant access to news, history, and future plans. Yet, there was still room to make that connection even stronger.
The goal was to find an exciting way to harness the growing enthusiasm around the team and expand their merchandising portfolio in an innovative, authentic way—something that would let fans showcase their loyalty beyond the arena. They needed a project that combined emotional connection with technical innovation, creating a result that felt purposeful and true to the Žalgiris identity.
To make this a reality, three key elements were necessary:
- Finding the right partner: working with a trusted company that could lead and actively shape the creative process
- Strengthening connection and loyalty: ensuring the collaboration felt genuine and deepened the bond between the team and its supporters
- Delivering distinction through design: generating excitement with an exclusive product that stood apart in a competitive space
SOLUTION
Custom devices built fast and at scale with Knox Configure
Žalgiris found the perfect teammates in Samsung and Premiumstore, a leading electronics retailer in the Baltics. Together, and powered by Knox Configure, the teams transformed an ambitious idea into a finished project in under 12 weeks.
The result was the Samsung Galaxy S23 Žalgiris Limited Edition—a customized smartphone tailored for the club’s loyal fanbase. Using Knox Configure, devices were pre-set out of the box with exclusive content and personalized design elements, ensuring a seamless, ready-to-enjoy fan experience from the moment the phone was powered on.
Key fan features included:
- A pre-installed Žalgiris Insider app with a one-year free subscription
- A built-in Žalgiris theme and exclusive wallpapers
- Laser-etched branding on the screen protector
- Matching Samsung Galaxy S23 cases in the signature green colorway
We are the strongest team in Lithuania, but we want to grow, to be more competitive. And I think Samsung will help us do it. Also, they will bring the team closer to the fans and the fans closer to the team.
RESULTS
The collaboration proved to be a resounding success. In 2023, the Samsung Galaxy S23 Žalgiris edition accounted for 5% of the Samsung Experience Store’s total yearly turnover, with the club itself receiving €100 of each device’s revenue.
Building on that success, Samsung, Premiumstore, and Žalgiris expanded the partnership beyond smartphones—in the following year, they launched the Žalgiris Samsung Galaxy Buds FE and the Samsung Galaxy Watch 6 Classic, giving fans an easy way to stay connected with live scores, match schedules, and team branding across their favorite devices.
Beyond sales, this initiative achieved measurable impact:
- 73,000 new users joined the Žalgiris app, significantly expanding its online fanbase.
- Brand visibility for Samsung and Premiumstore grew through cross-promotion and media coverage.
- Knox Configure enabled quick turnaround of the release—fully customized devices were launched in under 12 weeks.
- New revenue streams were created for Premiumstore, demonstrating the business value of exclusive co-branded devices.
What started as one bold concept evolved into a nationwide celebration of sport and innovation—a testament to how Knox Configure empowers partners to deliver personalized, meaningful technology at scale.
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