Helping a national supermarket chain to improve productivity and manageability

A supermarket chain in Belgium sought opportunities for cost reductions through increasing digitization, and opted for an innovative solution in partnership with Samsung. Colruyt wanted to upgrade its outdated PDA system with a single-device solution that could collect product data and enable employee communication across multiple stores. Samsung helped Colruyt transform its business with the Samsung XCover Enterprise Edition device, managed by Knox solutions.
About the company
  • Industry: Retail
  • Company size: Large
  • Location: Belgium

Colruyt is a family-run chain of supermarkets with more than 220 locations across Belgium. Founded in 1965, today it includes more than 12,000 employees in its daily operations. 


A radical upgrade to an outdated PDA system with a next-generation, single-device solution

Colruyt’s previous PDA system was holding the business back with maintenance issues, sporadic updates, and the need for multiple different devices across the business.

They needed a single device with multiple uses – collecting product data; enabling employee communication across multiple stores and with customers. A single device solution was required that could be managed productively and efficiently from a central point.

Simplified deployment and standardized OS updates were a key part of the challenge, with over 12,000 devices distributed amongst over 12,000 staff. Compatibility with existing software was one of Colruyt’s demands – the business wanted to stay with their previous investment in a third-party VMware EMM solution.


A handheld revolution, powered by Knox

Colruyt’s key marks to hit were ease of deployment and management, improved security and productivity, as well as cost savings. At its heart was a combination of core products, solutions and services: Samsung XCover Enterprise Edition phones, Knox solutions and Enterprise Technical Support – supplemented by Colruyt’s existing VMware EMM solution.

Each Colruyt in-store employee now has their own Samsung XCover Enterprise Edition handset. Ruggedized for workplace demands, it provides a comprehensive package for enterprise business needs with a 4-year security Maintenance Release, 2-year product lifecycle and 1-year Knox Suite provision. Better still, since it’s a phone, it’s easily compatible with various business applications, including the supermarket’s scanning app thanks to its high-resolution camera.

The Knox security platform is integrated into the hardware and software of each handset, protecting against malware and other malicious threats as soon as it is turned on.

Knox Mobile Enrollment is a key part of the solution thanks to its out-of-the-box set-up facility. Once devices are initially turned on, Colruyt’s existing VMware Workspace ONE Intelligent Hub app is installed and enrolled automatically, while the company’s IT policies are applied instantly.

In addition, Knox E-FOTA allows for an OS version to be fully tested prior to deployment, before updating every device at once, from a distance. It can be done at midnight, when stores are closed. It’s a system that is allowing over 12,000 separate devices – and over 12,000 employees - to be ready to get to work at the touch of a button.

We’re now well on the way to completely transforming ourselves through digitalization. Our suite of Knox solutions has opened up advantages across the business. We’ve achieved operational cost savings, we have happier employees and we’ve saved a lot of valuable time.

-Christophe Dehandschutter, National Sales Director Belux at Colruyt Group

In partnership with Samsung, the transformation in Colruyt’s business model has been much simpler than expected, with cost and time savings.

  • Easy installation and deployment

    The IT department was initially concerned about installing and deploying the existing EMM environment into over 12,000 devices. But they were surprised how easy it was to set them up – remotely and seamlessly – through Knox Mobile Enrollment.

  • Simple OS updates

    Knox E-FOTA makes it easier to manage OS updates of multiple devices, simultaneously and remotely.

    With over 12,000 devices in operation across multiple sites, version control is no longer an issue.

  • Dedicated technical support

    Enterprise Technical Support provides 24/7 support for Colruyt’s complex IT infrastructure.

    A dedicated support account manager – together with expert engineering teams – are available to investigate and resolve any hardware or software issues as they happen, including working together with 3rd party vendors.

Automated EMM enrollment
Add thousands of Samsung devices to your MDM/EMM at once, without manually enrolling each one.
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Versatile OS version control
A FOTA (Firmware-Over-The-Air) service that lets you remotely control Android versions of deployed Samsung devices.
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Premium support
Tier 3 direct support for every Samsung hardware and software-related issues.
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