A multinational financial institution with over 2600 branches in 19 counties had long embarked on their mobile-first strategy and continued to push the digital envelope in their drive to be the world’s digital bank. They seek innovative methods to better engage customers and grow their customer base, especially in the face of stiff competition to fight for the same consumers’ wallets.
The institution ran a marketing campaign to sign up new credit cards. Instead of offering traditional freebies as incentives, they offered a plethora of incentives, points, and coupons on top of rebates for purchase of a new Samsung Galaxy S9/S9+ using a new credit card. Samsung helped them to personalize and digitally brand each device sold. More importantly, they mass deployed their mobile banking app easily, over-the-air.
This allowed them to reach out to their customers more effectively, using notification instead of SMS, while providing customers with better access to real-time product and service through the app. This collaboration helped them to expand their customer base and boost loyalty as well as customer spending in the long run. Most importantly, it is aimed to help them retain their customers through better customer service.
For over 200 years, the financial institution remains committed to serving as a globally trusted financial institution. They opened their first representative office in Taiwan in 1964 and their first branch in Taipei in 1965. With solid operating performances, they have been recognized via various awards at home and abroad, including "Best Foreign Bank" from FinanceAsia for 21 consecutive years, "Best Bank" from The Asset Triple A for 15 consecutive years and the "Trusted Brand: Credit Card Issuing Bank - Gold Award" from Reader's Digest for 10 consecutive years.
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